Online wellness startup Ritual has launched a prenatal vitamin — and it solves the problems traditional options haven't been able to escape

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

Ritual

• Ritual, the online health startup that makes a clean multivitamin for women, has added a prenatal vitamin to its offerings. 
• Containing 12 essential nutrients, the Essential Prenatal ($35/month) supports a woman during pre-pregnancy and throughout all three trimesters of her pregnancy. 
• Features like the use of MTHF folate instead of the less easily processed folic acid, and delayed release capsule technology that reduces nausea, make the Essential Prenatal the smarter vitamin choice for any woman who is considering pregnancy. 

Since 2016, online vitamin startup Ritual has only sold one product, the Essential for Women multivitamin. The conception of this better-for-you vitamin, which fills in the gaps of women's diets and costs $30 for a 30-day supply, was inspired by founder Katerina Schneider's own experience of shopping for vitamins while she was pregnant.

See the rest of the story at Business Insider

See Also:

• This online company makes stylish prescription eyewear for as low as $6
• A new Korean skin care company borne from a battle with cystic acne believes you only need 3 products to achieve clear skin
• I worked out at premium gyms around New York City without committing to expensive memberships — a new fitness app helped me do it on a tight budget